Welcome to
Innovation Optics

About Us

Innovation Optics has been serving the community for over 35 years with exceptional quality and professional service. At Innovation Optics, we keep up with the latest fashion trends, constantly updating our stock with both ophthalmic eyewear & sunglass eyewear. We have eyewear for everyone in the family, including the little ones. Our new pediatric section includes over one hundred beautifully styled frames for children ranging in age from toddler to teen, as well as, safety sports eyewear. We take great pleasure in bringing quality eyewear and expertise to our customers. Please stop in. We'll be happy to help you with any of your optical needs.

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Innovation Optics in Short Hills

For your convenience, our office in Short Hills offers an onsite optometrist. Call our office today to book an appointment for eyeglasses and/or contact lenses! Please feel free to contact us with any questions you may have.  We have three convenient locations. For more information on the Roselle Park or Union locations, please click on the links above.

800 Morris Turnpike, Suite 109, Short Hills, NJ 07078, US



Monday-Wednesday: 10a-6p

Thursday: 10a-8p  

Friday-Saturday: 10a-6p  

Sunday: CLOSED